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Three of America’s Hottest Craft Breweries Stage “Boston Beer Party” Protest Against Watery Beer

(PRWEB) May 16, 2003

Boston, MA – May 16, 2003 – The CEOs of Dogfish Head Craft Brewery, Stone Brewing Company and Victory Brewing Company today announced an upcoming media event in greater Boston on May 23rd to stage what they are calling “The Boston Beer Party.” The media event, scheduled for 1:00PM at Marty’s Fine Foods in Newtonville, will introduce Brewers United for Freedom of Flavor (BUFF), a group that believes it’s time for American beer drinkers to revolt against watery, adjunct-laden beer.

“We may come across more like wise guys than wise men, but we have some serious things to say about how beer drinkers are being misled to think real beer should be watery and bland,” said Sam Calagione, CEO of Dogfish Head Craft Brewery. “Just like the Boston Tea Party down the road more than 200 years ago, we believe it’s time to send a message. After all, if you ordered a filet mignon in a restaurant and they bring you a processed patty with fillers, you’d be justifiably outraged… you’d say, where’s the beef?”

The three brewers have chosen the day before the Art of Beer Festival on May 24th to stage their protest. The Art of Beer Festival is organized by BeerAdvocate.com, a respected and widely popular beer-enthusiast website. Sam Calagione of Dogfish Head Craft Brewery, Greg Koch of Stone Brewing Co. and Bill Covaleski of Victory Brewing Co. may vary widely in their brewing styles, but on one point the three agree — watery, adjunct-laden beer is not what beer drinkers deserve.”

“Every year breweries add more and more adjuncts – things like corn and rice fillers – into their products in place of the traditional barley and hops, while their marketing department try to convince beer drinkers that the bland product is real beer…it?s criminally tragic,” said Greg Koch of Stone Brewing. “Some beer marketers have even taken to telling consumers that watered-down, lo-carb, lo-cal, lo-everything products are ultimately healthier for you than a naturally made craft brew. While this might please the accounting departments at some breweries, it should outrage real beer drinkers.”

“TV advertising uses gratuitous sex and the party-animal lifestyle to lure beer drinkers, but we know beer is much more than that,” said Bill Covaleski of Victory Brewing. “We don’t get how wet t-shirts and entangled bodies can make weak beer taste better. We want the world to know that quality ingredients, brewing expertise and, most important, taste are the only things that should sell a beer.”

Participants at the media event will listen to short presentations by the brewers and then be treated to a “multimedia” presentation. “In our industry, multimedia presentations are the preferred communications tool,” says Koch. “But, you should also know that in our industry multimedia is code for beer sample, accompanied by fine food, so this event should be worth the trip.”

The founding brewers in BUFF are already doing their part to bring flavor and quality back to the American beer drinker. Dogfish Head Craft Brewery, Stone Brewing Company and Victory Brewing Company are recording impressive double-digit growth each year and each has received numerous accolades from trade magazines and beer zealots alike.

Bill Covaleski compares BUFF’s mission to the war for American Independence. “Beer drinkers who make their choices based upon hype and advertising are like the Tories of early American history. They stick with what they are told, no matter how raw the deal is — or how bad the taste. Our forefathers eventually woke up and protested by dumping boxes of tea into Boston Harbor. We’re not going to dump anything at Marty’s, but people who come the event on Friday will learn firsthand how drinking well might just be the best form of protest.”

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Media Event Details:

Friday, May 23 ? 1pm

(Food & beer provided for members of the media)

Marty’s

675 Washington Street

Newtonville, MA 02458

617-332-1230







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